24 February 2017

Surfing the Tsunami: Get ready for the next wave of digital

By Craig Scroggie, NEXTDC Chief Executive Officer

Digital disruption is not new, it’s mainstream and will only accelerate as data-driven business and consumer trends create unprecedented change in the way organisations are managed and deliver solutions to their customers.

Deloitte last year forecast that digital technologies’ contribution to the Australian economy will increase from $79 billion in 2014 to $139 billion in 2020, and it’s this kind of growth that has led to the emergence of new business models that can support the needs of digital business.

Gartner recently identified five key technology platforms for digital business: information systems, customer experience, analytics and intelligence, the IoT and business ecosystems. When these elements are working in sync they can have a powerful effect on productivity. For example, IDC predicts that by 2020, for every dollar Salesforce makes in Australia, the company's ecosystem of customers and partners will generate more than four dollars by building applications and services on top of the Salesforce platform.

Data centres are at the heart of IT

Whatever platform or cloud you’re using, as worldwide data flows increase and businesses’ online presence becomes ever more critical, it will be reliant on increasing levels of bandwidth and a secure, resilient hosting location. Today, the key piece of critical infrastructure to support and connect different ecosystems of service providers and their customers are data centres.

As hubs for access to cloud and carrier networks, NEXTDC’s growing nationwide data centre network is playing an important role providing low-latency access to new services and content at the ‘edge’ of the internet. In 2016, in concert with a number of partners, we delivered secure connections to cloud platforms like AWS and Microsoft Azure to WA and the ACT for the first time.

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All aboard the data ark

NEXTDC has responded to the rise of digital business, embarking on our next stage of development with three new data centres in Brisbane, Sydney and Melbourne, which at full fit-out will raise our total power capacity to over 100MW – the equivalent to around 80,000 homes running essential IT for enterprise and government.

Our investment in Australia’s digital economy will host and link the business ecosystems of our partners and their customers, with the premium services and reliability they need. Today is the era of the data centre and cloud, where organisations come to ride the waves of digital disruption.


Read more about our new data centres: